First zooplus marketplace, now rebranding

(Image Source: www.corporate.zooplus.com)

Not long ago we informed you that zooplus SE, the renowned German online pet supply store, is set to revolutionize its platform by launching its own zooplus marketplace this November. Right now the brand announces the launch of a new, state-of-the-art brand design aimed at reinforcing and enhancing its unique value proposition to its growing customer base across Europe.

As zooplus SE states, the new design is part of an entire array of measures to expand the position of zooplus as the digital market leader in the pet supplies sector and to reinforce its commitment to delivering the best customer experience in the industry.

“…Our new brand design perfectly reflects our vision ‘Celebrating pet love every day’ and is a testament to our unwavering commitment to staying focused on the needs of our customers and their pets”, comments Geoffroy Lefebvre, CEO of zooplus.

The new brand design introduces a modern, engaging visual experience across all touchpoints, from onsite communication to social media channels and advertising. At the core of the redesign is the new logo, which presents itself with compelling, playful shapes and the distinctive “eyes”, highlighting what is unique to zooplus: profound expertise and heartfelt appreciation of the uniqueness of pets. 

While embracing this fresh new look, the rebranding remains grounded in the iconic green, which has been the foundation of the zooplus signature for the past 25 years. As part of this strategic evolution, the rebranding also includes a comprehensive update to the user interface (UI) and user experience (UX) across the website, app, and other digital touchpoints, creating an integrated experience that will begin rolling out over the next weeks and months.

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